Are Cheez-Its® Marketing to the Burnt-Toast Crowd?

You can buy these Extra Toasty crackers at the store

Extra Toasty Cheez-Its. Photo by author.

My husband brought home a 12-pack box of Cheez-Its® the other day. That means he didn’t take lunch with him, so he went to the store and bought junk food.

I took a bag out of the box and had it open before I noticed something different. The bag said, “Extra Toasty.”…